Description: Learn how to build and manage AdWords campaigns that pay off for your business! Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results. Get started -- learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads Be direct -- take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts Crunch the numbers -- explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best Soft landings -- see what goes into a perfect landing page and how to please Google's reviewers Send in the clones -- boost your results by cloning your campaigns Open the book and find: The two types of online marketing Hints for reading the mind of your market Why split testing pays off How to measure your results Tips on tracking conversions Who may show up on your landing page Ways to make your ads more effective Ten common mistakes you can avoid Learn to: Use the new free tools includedin AdWords Work with the new interface and use Website Optimizer Create ads and landing pages that captivate visitors Manage your account with AdWords Editor

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